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How Native Advertising And Content Material Marketing Function Together

Native advertising means making use of paid advertisements that match the look, feel and function of the media format in which they appear. From social media feeds to advised content on a website, Native ads are typically discovered everywhere. Unlike screen ads or banner advertisements, native ads do not truly look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive. Native ads can come in essentially any shape or size, so long as the publisher and marketer plainly label the system as «sponsored». In 2015, the Interactive Marketing Bureau (IAB) began recognizing some...